![]() Accelerate your thought leadership by contributing to our blog. At the same time, high values should be viewed remembering that time spent on the page is recorded even when the page is open as a tab in the background.Īs with other website performance metrics, context is key, and it is a good practice to measure each metric alongside other metrics to give a true picture of engagement. Google Analytics Benchmarking Reports: Use Cases, Examples & Best Practices Databox Blog How is your website performing against the industry average Use Google Analytics Benchmarking reports to find out. A low Average Time on Page where it should be longer can indicate that the user does not find the content interesting or engaging enough to spend time on it. This metric, when used correctly, can give insight into how engaging content is to the audience. Comparing with best practice is the original use of the term in management circles. It is important to keep this in mind when analyzing Average Time on Page as it is preferable to track this metric only for pages with a low exit rate. Benchmarking, as it is used in web analytics, can refer to comparing your own performance with the overall sector or it can refer to comparing your performance with relevant best practice. Due to this formula, the Average Time on Page as tracked by Google Analytics has the potential to be higher than the reality, especially on pages that are explicitly designed to be exit pages – such as an order confirmation page. Additionally, bounces are excluded from the calculation. A page exit is when a user exits a page, therefore ending the session on the site, and such pages are called exit pages. New research shows how various sectors are performing when it comes to mobile page speed. ![]() The way Average Time on Page is measured in Google Analytics excludes a type of page view called exit pages. Its critical that marketers design fast mobile web experiences. How Average Time on Page is measured in Google Analytics Although it seems simple to understand, there are a few concepts to consider before measuring this metric. Google Analytics is the most commonly used service to track this metric, but it can be tracked by other services as well. The purpose of web analytics is to measure user behavior, optimize the website’s user experience and flow, and gain insights that help meet business objectives like increasing conversions and sales. Average Time on Page tracks the average time spent on a particular page by users. Analytics 27 Best Marketing Benchmark Reports to Help Inform Your 2023 Strategy Looking for benchmark data to round up your marketing strategy for 2023 Check out our choice of the best marketing benchmark reports you must read. Web analytics is the collection, reporting, and analysis of data generated by users’ visiting and interacting with a website.
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